Prop Money for Advertising and Social Campaigns

Two rule sets, not one

Marketing use of prop money has to clear the same RBA reproduction guidelines as any other use — reduced scale, clear prop markings, no replicated security features — and also the advertising policies of the platforms you run on. Meta, for example, restricts ads that depict currency in misleading ways.

What keeps a campaign safe

• Use clearly marked prop notes, never genuine currency reproduced at full detail
• Never imply the money is a real prize or a guaranteed return
• Avoid language suggesting the notes could be used to pay for anything
• Keep cash visuals clearly tied to a creative or storytelling context

Formats that work

Flat-lay hero images, unboxing-style reveals, and lifestyle shots where cash is set dressing rather than the offer itself all tend to sit comfortably inside platform rules. A photography flat-lay set is built for exactly this — see also the studio photography guide.

Branded notes for campaigns

For product launches, custom branded prop notes put your logo or a fictional bank on the note itself — high impact and unmistakably promotional. See the custom range or read the custom prop money guide.